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Product-Market Fit (PMF) Survey Template for Active Users

Run a PMF survey with the Sean Ellis 'very disappointed' question. Ready for active users; benchmark product-market fit fast. Takes 2-3 minutes.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
In the past 30 days, how often did you use this product?
  • Daily
  • Several times a week
  • Weekly
  • Less than weekly
Q2
Dropdown
How long have you been using this product?
  • Less than 1 week
  • 1–4 weeks
  • 1–3 months
  • 3–6 months
  • 6–12 months
  • 1–2 years
  • More than 2 years
Q3
Multiple Choice
What is the primary thing you use this product for?
  • Tracking work/tasks
  • Communicating with others
  • Analyzing data/insights
  • Creating content/assets
  • Automating workflows/integrations
  • Learning/training
Q4
Multiple Choice
If you could no longer use this product, how would you feel?
  • Very disappointed
  • Somewhat disappointed
  • Not disappointed
Q5
Rating
How well does this product address your primary need today?
Scale: 10 (star)
Min: Not at allMax: Extremely well
Q6
Long Text
What is the single biggest benefit you get from this product?
Max 600 chars
Q7
Multiple Choice
If this product were unavailable, what would you use instead?
  • A competing product
  • Manual workaround/spreadsheets
  • Build my own/script
  • Outsource or hire someone
  • Do without
  • I’m not sure
Q8
Short Text
Who do you think gets the most value from this product? (role, team, or situation)
Max 100 chars
Q9
Long Text
What should we improve to make this product indispensable for you?
Max 600 chars
Q10
Multiple Choice
Attention check: To confirm you’re reading, please select “Agree.”
  • Strongly disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
Q11
Short Text
Your role/title
Max 100 chars
Q12
Dropdown
Team size (people who use this product with you)
  • Just me
  • 2–5
  • 6–10
  • 11–25
  • 26–50
  • 51–100
  • 101–250
  • 251+
Q13
Dropdown
Company size
  • 1
  • 2–10
  • 11–50
  • 51–200
  • 201–500
  • 501–1000
  • 1001–5000
  • 5001+
Q14
Dropdown
Industry
  • Software/Technology
  • Professional services
  • Education
  • Healthcare
  • Financial services
  • Retail/eCommerce
  • Manufacturing
  • Nonprofit
  • Other
Q15
Dropdown
Country/Region
  • United States
  • Canada
  • United Kingdom
  • European Union
  • India
  • Australia
  • Other
  • Prefer not to say
Q16
Long Text
Anything else you would like to add?
Max 600 chars
Q17
AI Interview
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q18
Chat Message
Thanks for your time—your responses have been recorded!

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