Welcome! This short survey asks about how you recognize brands from logos, colors, and taglines. It should take about 5–7 minutes.
Which of the following categories have you personally purchased from in the past 3 months? Select all that apply.
- Food and beverage
- Apparel and footwear
- Consumer electronics
- Beauty and personal care
- Home and household goods
- Automotive
- Financial services
- Travel
- Entertainment and media
- Other
Logo A (shown above): Have you seen this logo before?
If you had to guess, which brand does Logo A represent?
Max 100 chars
Palette A (shown above): Have you seen this color combination used by a brand?
Which brand or brands come to mind for Palette A? If multiple, separate them with commas.
Max 100 chars
How strongly do you associate Palette A with the brand or brands you named?
Scale: 10 (star)
Min: Not at allMax: Extremely
Tagline A (shown above): Have you heard this tagline before?
Which brand do you think uses Tagline A?
Max 100 chars
How confident are you in your guess about Tagline A’s brand?
Scale: 10 (star)
Min: Not confidentMax: Very confident
When you see a familiar logo, how quickly do you identify the brand?
Range: 1 – 10
Min: Very slowlyMid: Moderate speedMax: Almost instantly
Which cues most help you identify a brand? Select up to three.
- Logo symbol or shape
- Brand colors
- Typography or fonts
- Tagline or slogan
- Name or wordmark
- Packaging style
- Celebrity or spokesperson
- Sound or jingle
- Product design
Quality check: To confirm you are paying attention, please select “I agree.”
What is your age group?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
- Africa
- Asia
- Europe
- North America
- South America
- Oceania
- Middle East
- Prefer not to say
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college or associate degree
- Bachelor’s degree
- Postgraduate or professional degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Is there anything else you would like to share about how you recognize or attribute brands? Feel free to include examples.
Max 600 chars
AI Interview: 2 Follow-up Questions on your brand recognition responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast Thank you for participating! Your responses have been recorded.