Mystery Shopping Readiness Survey Template – Store Manager
Assess retail store readiness, align goals, and launch a successful mystery shopping program with this manager survey template. Free to use. 7–9 minutes.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Thanks for participating. Use your best estimate when exact numbers aren’t available.
Q2
Multiple Choice
Which best describes your store’s experience with mystery shopping to date?
Never used
Piloted before (limited duration)
Currently running
Used previously but paused
Q3
Matrix
How important is each potential goal for a mystery shopper program?
Rows
Not at all important
Slightly important
Moderately important
Very important
Extremely important
Measure service behaviors against brand standards
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Identify friction points in the shopper journey
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Validate training effectiveness
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Improve conversion and basket size
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Check policy and compliance adherence
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Support coaching and recognition
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Q4
Short Text
In one sentence, how would you define success for a mystery shopper program at your store?
Max 100 chars
Q5
Opinion Scale
How aligned is your leadership on adopting or continuing mystery shopping in the next 6 months?
Range: 1 – 10
Min: Not at all alignedMid: Somewhat alignedMax: Fully aligned
Q6
Multiple Choice
Which best describes budget availability for mystery shopping over the next quarter?
No dedicated budget
Pilot-only budget
Limited ongoing budget
Robust ongoing budget
Not sure
Q7
Numeric
Approximately how many unique mystery shop visits per quarter would be useful for your store?
Accepts a numeric value
Whole numbers only
Q8
Ranking
Rank the scenarios that would deliver the most insight for your store (drag to rank, top = most important).
Drag to order (top = most important)
Greeting and first contact
Product knowledge and recommendations
Fitting room or try-on assistance
Checkout speed and accuracy
Returns or exchange handling
Q9
Dropdown
Preferred reporting cadence for results and insights:
Weekly
Bi-weekly
Monthly
Quarterly
Q10
Matrix
How likely are you to use findings in each of the following ways?
Rows
Very unlikely
Unlikely
Neutral
Likely
Very likely
Pre-shift huddles
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1:1 coaching with associates
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Team recognition/incentives
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Process or layout changes
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Vendor/partner feedback
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Q11
Rating
How confident are you that your team can act on findings within 30 days?
Scale: 10 (star)
Min: Not at all confidentMax: Very confident
Q12
Multiple Choice
When could a pilot realistically start?
Within 30 days
31–60 days
61–90 days
90+ days
Unsure
Q13
Multiple Choice
Quality check: To confirm you're paying attention, please select "I am paying attention."
I am paying attention
Apple
Orange
Banana
Q14
Multiple Choice
What is your role at this location?
Store Manager
Assistant/Associate Manager
Owner/Operator
District/Area Manager
Other
Q15
Dropdown
Approximately how many associates work at your store (total headcount)?
1–4
5–9
10–19
20–29
30+
Q16
Dropdown
Where is your store located?
Northeast (US)
Midwest (US)
South (US)
West (US)
Outside the US
Q17
Dropdown
How long have you been in your current role?
Under 1 year
1–2 years
3–5 years
6–10 years
11+ years
Q18
Long Text
Any constraints or requirements we should consider (e.g., union rules, brand standards, security)?
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q20
Chat Message
Thanks for your time—your input will directly shape the program. You may close this window now.
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