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Price Sensitivity & Willingness to Pay Survey Template

Use this template to measure price fairness, perceived value, and willingness to pay; capture pricing feedback to optimize pricing and boost conversion.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
When did you most recently see the price for this product?
  • Within the last 7 days
  • 8-30 days ago
  • 1-3 months ago
  • More than 3 months ago
  • Not sure
Q2
Multiple Choice
What did you do at that price point?
  • Purchased at that price
  • Started checkout but did not finish
  • Decided not to purchase then
Q3
Rating
If you purchased then, how satisfied are you with the price you paid?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
Q4
Multiple Choice
Did you use any discount, promo, or coupon on that purchase?
  • Yes
  • No
Q5
Multiple Choice
What was the main reason you didn’t complete the purchase then?
  • Price was too high
  • Waiting for a sale or discount
  • Comparing alternatives
  • Not urgent right now
  • Payment, shipping, or checkout concerns
  • Other
Q6
Numeric
At that time, what price would have felt reasonable to you? Please enter numbers only (no symbols).
Accepts a numeric value
Whole numbers only
Q7
Rating
How fair did the price you saw feel to you?
Scale: 10 (star)
Min: Very unfairMax: Very fair
Q8
Opinion Scale
Overall, how would you rate the value for money?
Range: 1 – 10
Min: Poor valueMid: NeutralMax: Excellent value
Q9
Multiple Choice
Compared with what you expected, the price you saw was…
  • Much lower than expected
  • Slightly lower than expected
  • About as expected
  • Slightly higher than expected
  • Much higher than expected
Q10
Numeric
What is the maximum you would be willing to pay for this product today? Please enter numbers only (no symbols).
Accepts a numeric value
Whole numbers only
Q11
Rating
How confident are you in that amount?
Scale: 10 (star)
Min: Not at all confidentMax: Very confident
Q12
Constant Sum
Please allocate 100 points across the factors that most influenced your willingness to pay. The total must equal 100.
Total must equal 100
Min per option: 0Whole numbers only
Q13
Multiple Choice
Which best describes your role in deciding to purchase this product?
  • I am the sole decision-maker
  • I share the decision
  • I influence but do not decide
  • I am not involved in the decision
Q14
Opinion Scale
How familiar are you with this product category?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Very familiar
Q15
Multiple Choice
What is your age group?
  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q16
Multiple Choice
Attention check: For quality purposes, please select “Strongly disagree.”
  • Strongly disagree
  • Disagree
  • Neither agree nor disagree
  • Agree
  • Strongly agree
Q17
Long Text
Anything else about the price or value we should know?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on your price experience
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q19
Chat Message
Thank you for your time and thoughtful feedback!

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Price Sensitivity & Willingness to Pay Survey Template - Survey Template | QuestionPunk