Use this survey template to compare banner copy variants on tone, clarity, and CTA. Collect feedback fast and choose the highest-converting message.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! You'll review three short banner messages about Pro features and tell us how they read and whether they'd prompt you to act. This takes about 4–6 minutes.
Q2
Chat Message
Scenario: You see a banner inviting you to try Pro features. Review each variant below before rating.
Q3
Matrix
How clear is each variant?
Rows
1 Very unclear
2
3
4 Neutral
5
6
7 Very clear
Variant A — "Unlock Pro features. Upgrade now."
•
•
•
•
•
•
•
Variant B — "Get more done with Pro — start your free trial."
•
•
•
•
•
•
•
Variant C — "Power up your workflow: try Pro today."
•
•
•
•
•
•
•
Q4
Matrix
How well does each variant match the expected product tone?
Rows
1 Very off-tone
2
3
4 Neutral
5
6
7 Strong tone fit
Variant A — "Unlock Pro features. Upgrade now."
•
•
•
•
•
•
•
Variant B — "Get more done with Pro — start your free trial."
•
•
•
•
•
•
•
Variant C — "Power up your workflow: try Pro today."
•
•
•
•
•
•
•
Q5
Matrix
If shown today, how likely are you to take the suggested action for each variant?
Rows
1 Very unlikely
2
3
4 Maybe
5
6
7 Very likely
Variant A — "Unlock Pro features. Upgrade now."
•
•
•
•
•
•
•
Variant B — "Get more done with Pro — start your free trial."
•
•
•
•
•
•
•
Variant C — "Power up your workflow: try Pro today."
•
•
•
•
•
•
•
Q6
Multiple Choice
Which single variant would most likely prompt you to act right now?
Variant A
Variant B
Variant C
Q7
Long Text
What about the wording in your chosen variant most influenced your choice? Please mention any specific words or phrases.
Max 600 chars
Q8
Long Text
In a sentence or two, why does your chosen variant motivate you to act (or not)?
Max 600 chars
Q9
Multiple Choice
Which variant felt least clear?
Variant A
Variant B
Variant C
Q10
Long Text
What specifically made that variant unclear? Please mention any words or phrasing that caused confusion.
Max 600 chars
Q11
Constant Sum
Allocate 100 points across the variants based on how strongly each drives you to act.
Total must equal 100
Min per option: 0Whole numbers only
Q12
Ranking
Rank the variants from best to worst overall (clarity, tone, and action intent).
Drag to order (top = most important)
Variant A
Variant B
Variant C
Q13
Opinion Scale
Overall, across all three variants, how clear was the messaging?
Range: 1 – 10
Min: Not clear at allMid: Moderately clearMax: Extremely clear
Q14
Multiple Choice
Attention check: To confirm you're paying attention, please select "I am paying attention."
I am paying attention
I am not paying attention
Prefer not to say
Q15
Long Text
What would most improve overall clarity across these variants?
Max 600 chars
Q16
Multiple Choice
What is your age group?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q17
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Self-describe
Prefer not to say
Q18
Long Text
If you selected "Self-describe," please share how you describe your gender.
Max 600 chars
Q19
Multiple Choice
Where do you primarily live?
North America
Latin America
Europe
Africa
Middle East
Asia
Oceania
Prefer not to say
Q20
Multiple Choice
Have you used Pro features in this product before?
Yes
No
Not sure
Q21
Long Text
Any additional feedback about these variants?
Max 600 chars
Q22
AI Interview
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q23
Chat Message
Thank you for your time—your feedback helps us improve.
Ready to Get Started?
Launch your survey in minutes with this pre-built template